(The ones with a ✅ are verified real-time by email verifier solutions to be a working email address. All the other values are more risky.)
Active email column: all emails in the “Active Email” column have gone through the ZeroBounce email verification service, at the time the export file is created.
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This also implies: if “Active Email Validity” column does not show one of the ✅-values listed above for someone, it decreases the odds of that email address working. (because it was checked with ZeroBounce, and it couldn’t find signals that it is still a valid email …)
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“Alternative Email” and “All Available Emails” are purely provided as fallback information for you. We did not attempt to verify these emails via ZeroBounce so using these emails may come with a lot more bounces. (i.e. the ✅-values listed above inherently will never appear for the “Alternative Email Validity” column)